The RFL have taken a calculated risk in hiring the 90,000 capacity stadium in London, traditional venue of the Challenge Cup Final, but have made a seemingly good start. Until July 22nd tickets behind the sticks are available for a tenner to all and sundry. Initial reaction from fans suggests this is succeeding in attracting casual fans and friends of fans.
So despite a seeming blasé approach to promoting the international calendar for this year the RFL seemed to have pulled this one out of the bag with a brave decision backed up by a more cautious to the other fixtures. With the Rugby League World Cup due to be staged in England and Wales in 2013 this tournament is a crucial sign of how venues will be set. With bids from places as far south as Bristol the turn out this year at Wembley will be crucial.
For myself: ten pound ticket happily purchased on the first available opportunity and going by the online queue I clearly wasn't the only one. It's all up to the fans now.
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